The information waste of organizations
Too often, administrative or commercial structures deploy contact or networking interfaces whose effectiveness is rarely evaluated, often serving merely as a superficial showcase. While this approach may create an illusion of engagement, it is far from advisable and sharply underscores a strategic shortfall in leveraging data through these channels. Non-Communication Interfaces Some time ago, I published an analysis in an online media outlet titled “The 2.0 Syndrome of Non-Contact,” where I highlighted the surprising inertia of commercial websites (both B2B and B2C) that provide contact or exchange interfaces without deriving any meaningful value from them. I noted, in particular: “Unlike Web 1.0, where a simple storefront—ranging from basic simplicity to refined sophistication—was sufficient, Web 2.0 demands interaction. The community aspect is paramount, and this has significant implications for companies or organizations that merely 'follow the trend' without fully u...